This stamp was issued India Post in commemoration of the 1967 International Tourist Year. This effort was part of a global initiative to promote tourism and highlight its importance to economic and cultural development.

The UN declared the 1967 International Tourist Year on November 4th, 1966, through resolution 2148 (XXI), adopted during the 21st Session of the UN General Assembly. The year-long campaign aimed to promote tourism as a means of fostering international understanding, economic development, and cultural exchange

The issuance of this stamp was a collaborative effort by the India Post and Telegraphs Department to contribute to the global celebration of tourism and encourage people to explore and appreciate different cultures and destinations.

The International Tourist Year was an initiative supported by various countries and organisations, to promote tourism as a means of fostering international understanding and economic growth. The stamp served as a symbol of India's participation in this global effort and its commitment to promoting tourism as a vital industry.